The NHL has stepped up its charitable arm as the COVID-19 pandemic continues to pause the league’s 2019-20 season.
On Tuesday, the league announced that NHL-licensed cloth face coverings are now available on NHLShop.com for all 31 teams. The NHL’s proceeds will support the Feeding America (U.S.) and Food Banks Canada COVID-19 Response Fund.
“The health, well-being and safety of our fans and all communities across Canada, the United States and around the world, is our number one priority,” said Kim Davis, NHL EVP of social Impact, growth initiatives and legislative affairs in a news release. “We’re committed to assisting in the effort to support the face covering guidelines from the CDC and Health Canada with the important benefit and outcome of helping food banks across the U.S. and Canada in their efforts to feed people in need during this unprecedented time.”
With most states and cities requiring face coverings when venturing outside to contain the spread of the virus, fans can now purchase a three-pack to support their favorite team while also giving back to their community. Intended strictly for personal use, the FOCO-manufactured masks cost $24.99 and come with a cotton liner.
“As a longtime licensee of the NHL, FOCO is proud to participate in the NHL’s campaign to support the COVID-19 relief efforts of Feeding America and Food Bank Canada,” said Michael Lewis, CEO, FOCO. “In addition to manufacturing the face coverings, FOCO will also be making contributions to support the two organizations’ efforts.”
Feeding America and Food Banks Canada are hunger-relief organizations that provide meals and foods across the continent.