Pop artists are embracing a future where TikTok, Twitter, and Twitch dictate what's memeable and successful, with Lil Nas X, Drake, and Lizzo leading the pack (Meggie Gates/Consequence of Sound)




Meggie Gates / Consequence of Sound:

Pop artists are embracing a future where TikTok, Twitter, and Twitch dictate what’s memeable and successful, with Lil Nas X, Drake, and Lizzo leading the pack  —  The fate of a pop artist now belongs in the hands of Twitch, Twitter, and Tik Tok  —  You may barely remember the Harlem Shake videos …





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