Study: half of the money that brands invest in programmatic advertising never reaches online publishers; 15% of the money cannot be attributed at all (Ellen Hammett/Marketing Week)




Ellen Hammett / Marketing Week:

Study: half of the money that brands invest in programmatic advertising never reaches online publishers; 15% of the money cannot be attributed at all  —  A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers …





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